| Description: | The pandemic has rewritten the rules of retail and many vendors have shifted to online retailing channels to sell their products. The ever-growing universe of online retail has also opened a window of opportunity for 51 percent of Indian MSMEs who are located in smaller towns and cities. Additionally, with the ever-growing online penetration, small vendors, and businessmen with niche products as well can now reach out to a large audience online. Three such vendors, India Furnish, Lifelong, and Vishnu Image Folio have leveraged the online retailing route and witnessed rapid growth and scale in their business. |
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